Harsh Realm Letraset Wordmark.
My Roles
- Typeset and distress Letraset by hand
- Printing
- Conversion to vector logo for reproduction
Brief: Create a secondary wordmark for my studio using Letraset for an authentic, DIY vibe.
Project Overview
Sometimes the best briefs are the ones you give yourself. I love the look of Letraset and bought several sheets from a colleague, including some gorgeous sheets of Avant Garde that I intended to use for a wordmark.
Letraset is limiting by nature, with only 3–5 of each letter per sheet, so you are forced to be both careful and carefree. I improvised this wordmark with minimal prep, intentionally broke and overlapped letters, and misaligned the text to evoke the DIY aesthetic of early punk posters. This wordmark was initially incorporated into a T-shirt design featuring the famous Tacheles building and mural in Berlin (RIP).
After printing those shirts, I vectorized and adapted the wordmark so it could be used in other applications, including the stickers shown below.
