Work

Resume.

I am a creative leader with 20 years of experience writing, editing, and directing content for a range of global B2B and B2C brands. Proven success working within highly brand-conscious environments and generating demand through multichannel creative programs. Strong track record creating written content and developing creative for social media, audio and podcasts, video, and in-person event strategies, particularly for audiences of creative professionals. Adept at guiding and mentoring internal copy teams to maximize creative quality, productivity, and team retention.

Experience

Content Lead 2021–present

Monotype

  • Content strategy and copy team leader for global typeface provider; responsible for all marketing content across US, Europe, and Latin America
  • Directed all content and copy for campaigns, demand gen programs & events
  • Led social media strategy; increased audience by 70–90% on key channels
  • Delivered demand gen content program responsible for $60M in bookings in 2024
  • Directed annual Type Trends report, Adobe MAX programming, and major launches
  • Redeveloped brand guidelines, style guide, and process guidelines
  • Created and managed an award-winning bi-weekly podcast; 5 seasons, 90+ episodes
  • Grew team from zero to 6; hired in US, UK, France, and India
  • Managed translation and localization processes
Content Manager 2016–2021

Monotype

  • The first and, for many years, only content writer at Monotype; developed foundational messaging around core company themes
  • Wrote all copy, including ebooks, articles, advertising, social, and event narratives
  • Responsible for content marketing strategy, tone of voice, and web guidelines
  • Led content strategy and creation for major font releases and launches
  • Initiated several ongoing content programs, including the annual Type Trends report
  • Supported social media, PR, investor relations, and product teams
Copywriter 2015–2016

Keurig Dr. Pepper

  • Responsible for paid media, website, social, and other advertising copy
  • Delivered revenue-generating creative at volume in conjunction with seasonal and themed campaigns
Content Marketing Strategist 2013–2014

TUI Travel

  • Directed content strategy for eight student travel brands located in the US and Canada
  • Built email nurture campaigns, updated underperforming web copy, and worked directly with brand leaders to modernize messaging
Various Copywriting & Editorial Roles 2005–2013

TripAdvisor

  • Joined as an editorial assistant out of college and held numerous roles over 8+ years
  • Roles included copyeditor, news writer, and copywriter for several B2C hotel booking products

Core Competencies

Thorough understanding of: content marketing best practices; branding and brand guidelines; UX best practices and A/B testing; customer-centric marketing strategies; budgeting; content management systems; graphic design principles and history; typography.

Skills

Scaling

Adept at developing cohesive, large-scale narratives connecting multiple content formats over extended time periods.

Mentoring

Skilled at guiding writers and other creatives through constructive feedback and workshop processes; directing brainstorms and iterative thinking.

Marketing

Capable of bridging business and brand goals into unified marketing strategies that resonate with customers.

Problem-solving

Calm in the face of unforeseen challenges, at-risk deadlines, or sudden changes in expectations; able to regroup, redirect, maintain realistic timelines, and manage individuals through change.

Education

MFA — Emerson College, 2007

BFA — Emerson College, 2004

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